Juniper Research has published its report, Mobile Web 2.0 – Leveraging Location, IM, Social Web & Search 2008-2013.
The 250-page report looks at current and future market applications and services, with a practical six-year forecasting suite across eight key geographical regions until 2013. It presents an examination of the key service drivers and constraints, and defines a practical framework for Mobile Web 2.0 incorporating Locatio-based Services (LBS); Instant Messaging (IM); the Social Web (including social networking and User-generated Content); and Search.
The report also provides an overview of the technologies and standards in development that signify a turning point for the mobile web, as well as current service rollouts on a region-by-region basis, together with an analysis of the business models being adopted and/or considered. Projections are offered for total global revenues by application; revenue type (i.e. service, data and advertising); and total number of mobile web users by region.
In addition to market projections, the report also offers provides recommendations and SWOT analysis for all members of the Mobile Web 2.0 value chain, including mobile network operators, portal and other Internet-based players, technology vendors, device manufacturers, aggregators, brands and content owners, and the end user.
The report considers how Web 2.0 and Mobile Web 2.0 applications are defined; the enabling technologies, standards and other industry developments providing the building blocks for Mobile Web 2.0; the current and emerging challenges to implementation; the size of the current market, and applications, revenue types, and regions that will see the greatest growth; and who is investing in Mobile Web 2.0 and why.
The report costs 1,490 for a single-user PDF or hardback copy; 1,990 for a 2-5-user licence; or 2,990 for an enterprise-wide licence.
Theres more information here. And you can download a free Whitepaper here.