Mobile Web Traffic Passes 10 Per Cent for the First Time
- Friday, November 2nd, 2012
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According to Netmarketshare data, mobile accounted for 10.3 per cent of the total web traffic in October.
This is almost double the 5.6 per cent share seen at the same time last year, and is likely to be an underestimate, as the company’s sample does not take app usage into account.
This upward trend is only set to continue as smartphone and tablet penetration increases, often at the expense of desktop computer sales and usage.
Google’s search engine dominates the market – with 89.2 per cent of tablet and smartphone search traffic. Yahoo has 6 per cent market share, with Bing, Baidu, Ask and AOL all with less than 1 per cent. 
Despite this, Apple fans are prolific mobile web browsers, representing 60 per cent of usage. Google’s handsets only make up 27 per cent of browsing.
