Mobile World Congress Print Edition Preview
- Saturday, January 23rd, 2010
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Our print edition for Mobile World Congress is coming together nicely, and looking great. Its an action-packed issue, with contributions from WPP boss Sir Martin Sorrell and Helen Keegan, and features covering mobile advertising, mobile apps, Augmented Reality, Location-based Services and Near Field Communications, to name but a few.
We also look at how mobile operators are beginning to open up their subscriber database to advertisers, and we have an interview with Mobile Interactive Group CEO Barry Houlihan, in which he outlines the reasons behind the firms impressive growth over the past five years. Plus, the results of exclusive research, commissioned by Mobile Marketing Magazine and carried out by Lightspeed Research, looking at the apps and services that people want on their mobile phone.
The magazine will be distributed at Mobile World Congress. If youd like to be a part of it, theres still time to advertise, just send an email to: [email protected]
David Murphy
Editor