Mobile Marketing Magazine is planning a one-off printed and digital
special edition for Mobile World Congress 2010 in Barcelona in
February.
The magazine will be produced in both print and digital
format. As an official Media Partner for MWC 2010, the print version
will be distributed at the event. The digital interactive page-turner
publication will be available to view via the Mobile Marketing 
Magazine website.
The magazine will examine the latest issues and
trends in mobile marketing, across three key themes: Money, The Real
World, and Technology.
The Money section will look at where the
money is in mobile advertising; at mobile applications; and at the
moves being made by mobile operators to open up their subscriber
database to brand advertisers.
The Real World section will look at
the services and applications that are generating revenues on mobile
right now. It will also feature the results of exclusive research
commissioned by Mobile Marketing Magazine and conducted by Lightspeed
Research, into the services and applications that consumers really want
on their mobile phones, and what they are prepared to pay for them.
In
the Technology section, we will look at the revenue potential for the
hottest mobile technologies, including Augmented Reality, Near Field
Communications, and Location-based Services. We will also consider
whether the future of mobile marketing and content will be application-
or browser-based.
The magazine offers a number of advertising
opportunities to put your companys message in front of a global
audience of decision-makers, in an environment where mobile marketing
is front of mind.
To find out more about these opportunities, please email: [email protected]