mobiLead, which specializes in NFC and QR Code information tag generation and management, has joined the World Wide Web Consortium (W3C), an international community that develops open web standards.

The W3Cs mission is to lead the World Wide Web to its full potential by developing protocols and guidelines that ensure the long-term growth of the web. As a W3C member, mobiLead will join the NFC Working Group in support of W3Cs goal to provide a standard API for web applications to access NFC.

Prior to founding mobiLead, mobiLead CEO, Laurent Tonnelier, was involved in several W3C initiatives, including XML, VoiceXML, Mobile Web, and Scalable Vector Graphics (SVG) – a key element of HTML5.

He said: “We believe that information tags are poised to become the ubiquitous low cost links between physical consumer goods and the mobile internet. We are very pleased to be a part of the W3C community, and we look forward to encouraging and assisting in developing the Web of Things standards.”