Summits Yellow

mobilePeople Drives Truvo Search Solution

David Murphy

Truvo, a local search and advertising publisher operating across six countries, has launched a downloadable Java search service for mobile users in Belgium, based on mobilePeople's liquid platform. Truvo, formerly called World Directories, says it is the first international directory publisher to add multiple content sources in a searchable format next to its own yellow and white pages listings.
Truvos searchable content includes yellow pages (Pages dOr); white pages (Pages Blanches); full news content from hln.be; weather from Meteo; a mobile web search; and  ringtones and wallpapers. The integration of different content sources will increase traffic in Truvos mobile portal and ensure the stickiness of the service with users, the company says.
The Truvo Mobile platform will undertake a search across all data sources and return results by each content source. Then, using a drop-down menu, the user can also select to search per source. Users can save results to their phonebooks, call a business directly and contact a company, by sending an email directly from the results. The solution is available in both French and Dutch and utilises a single search box approach.
The liquid MAP solution provides the option to display the results of businesses or people on a fully realised map, which also allows zooming and panning. Additionally, users can click on a point of interest to receive additional information in a pop-up menu. The user can then highlight an entire street and view information on it by clicking through. MobilePeople utilises Scaleable Vector Graphics (SVG), considered superior to other map technologies that allow less traffic cost for the user.
Truvo strives to provide the best and most relevant information to our users and as such we have provided them with the ability to search across a wide range of content, including yellow and white pages, news, weather, ringtones, wallpapers as well as Wikipedia, says Roeland De Meulemeester, Group Manager Online for Truvo Corporate. This partnership means our customers will receive an unrivalled mobile search experience.
Last month, Truvo launched the Java client-based mobile search solution with mobilePeople in Belgium. Further country launches in Portugal and the Republic of Ireland are scheduled for the coming months.

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