Mobilis Algeria Telecom has selected mobile messaging firm Acision to deploy an advanced messaging platform with real-time mediation and reporting. The solution will include personalised features, such as SMS forwarding and auto-reply, and be underpinned by a centralised management system with reporting and analysis tools.

With over 11m subscribers, Mobilis’ strategy is to drive customer acquisition and retention by providing premium services that can be enhanced as customer demands change, but which can also support growth as uptake increases.  
The messaging solution will be managed through a real-time mediation, service brokering and centralised management system, which provides a single tool for operational management. The management system will allow Mobilis to monitor service performance and service, and to provide web-based customer care capabilities.

“Acision provides us with a future-proof technical architecture with enhanced messaging features which will allow us to enrich the user experience and enable us to seize current opportunities, as well as remain ahead of the game in today’s competitive market,” says Mobilis CTO, Samir Bouzekri. “With personalised messaging capabilities, we can now truly differentiate our messaging offering in the Algerian market by providing new, innovative services to our subscribers.”