Mobiqa Selected for Mobile Movie Ticket Pilot

Movie ticketing firm has announced a strategic relationship with Mobiqa to launch a paperless, mobile ticketing pilot program that will allow consumers to order movie tickets and have them sent directly to their mobile phones.
During the pilot, moviegoers who buy tickets at for show times at participating Classic Cinemas theatres in Chicago will have a barcode sent to their mobile phones via an SMS WAP Link, MMS or email WAP Link. The barcode, acting as a mobile ticket, will then be scanned at the cinema, replacing the existing paper ticket.
The results of this program could certainly impact the future of movie going options, says Eecutive Vice President, Joel Cohen. The paperless system will streamline the ticket redemption process by making it easier for both moviegoers and theatre staff.
Mobiqa currently offers mobile movie ticketing at locations across Europe and Australasia.