Digital engagement provider Mobiquity is teaming with Insert, an automated in-app marketing platform, in a bid to deliver real-time, in-app personalisation to mobile users.

By bringing together Mobiquity’s end-to-end mobile services with Insert’s in-app engagement features, they hope to help app owners and mobile marketers to develop more meaningful customer relationships. They intend to do this by enabling brands to enhance an existing solution, or build a new app, for maximising customer interactions in real-time.

“For todays enterprises, delivering the right mobile moments is critical to customer experience and brand loyalty and even impacts revenue,” said Ty Rollin, chief innovation technology chief at Mobiquity. “Our partnership with Insert will help clients to capitalize on these opportunities by empowering them to quickly and easily improve in-app engagement.”

Mobiquity says it will focus on mobile strategy, design and development, while Insert’s platform can be used to add pre-built features to an app – including messages, videos and surveys – without any coding or app store approval.