Mobile marketing agency Pocket Marketing has signed an agreement with record label Pure Records to produce a mobile website for the Mercury Prize-nominated artist Kate Rusby.
The company will employ the latest Flash Lite 1.1 player to produce a rich, bespoke user interface which can be installed onto a phone using Bluetooth, or downloaded over the air. Once installed, the Kate Rusby Mobisite quickly gathers up-to-date information such as tour dates and relevant news about the artist, and displays it in an imaginative and interactive way.
The launch of the site is being time to coincide with the release of her latest single All Over Again a duet with former Boyzone member Ronan Keating, late in May.
Were delighted to announce our contract with Pure Records says Pocket Marketing Director, Damien Bov. Kate Rusby is an exceptional talent, and it is a great privilege to be working alongside her. The mobile website is a great way for musicians to keep in touch with their fans and I am sure it will be a huge success.