Mobitel Bulgaria Selects RealNetworks for Mobile Music
- Monday, March 15th, 2010
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RealNetworks has revealed that it transitioned Mobiltel Bulgarias music service to the Real platform on 10 March, adding all-you-can-eat functionality and continuing its strong momentum across Europe. This is the third deployment under Reals 4-year agreement with mobilkom Austria group (MAG), providing Mobiltels 5.4 million subscribers with access to Reals mobile music service.
Mobitels migration to RealNetworks music platform provides subscribers with flexibility and choice for downloading music to their mobile devices. By subscribing to the Music Unlimited package for 9.90 Bulgarian Lev (4.64) per-month, Mobitel subscribers can download and sync music to their mobile phones from the PC. They can also download through WAP or web stores, or from native apps residing on their handsets.
RealNetworks is a global leader in mobile music and with its strong presence in Eastern Europe, is a perfect fit for MAG and Mobiltel, says Evgeni Karakanovsky, Marketing Data Director for Mobiltel Bulgaria. We believe that our subscribers will be more likely to utilize mobile music, as weve seen happen with our sister company A1 in Austria, due to the increased simplicity and elegance of the interface, and dual download capability.
Real powers mobile music services for hundreds of millions of subscribers, including mobilkom austria groups A1 in Austria and Si.Mobil in Slovenia; SFR in France; and Vodafone music stores in nine countries. Reals music service is deployed with 15 communications service providers in 15 countries around the world. In total, Reals ASP services are currently available through 85 different mobile operators in 48 countries worldwide, making them available to 901 million subscribers. Real offers mobile operators a wide choice of mobile services, including music; video; personalisation features such as ringtones, ringback tones and multimedia rRingback services; and messaging services.