Mobixell Networks, which provides mobile multimedia and advertising solutions, has announced the launch of Mobixell Ad-It, a mobile advertising solution which allows mobile operators to monetise their inventory assets in the fast-growing mobile advertising arena. Mobixell Ad-It is a multi-channel, rich media, mobile advertising solution that offers targeted, personalised adverts and, the company says, guarantees an optimal user experience regardless of device or network type. 
The solution comprises of a Real-time Ad Delivery Engine, Smart Injectors and a Campaign and Inventory Manager to provide a complete mobile advertising solution. Mobixell says it will enable mobile operators to expand their ad inventory, going beyond pure web banner advertising to include interactive, cross-channel campaigns over messaging (MMS, SMS, mobile IM and mobile email), WAP browsing (on- and off-portal, in-game, idle screen, SMS, and video streaming and downloads. Mobixell says its experience in media adaptation ensures that all adverts are inserted in real-time and delivered at optimal quality, regardless of handset or network type.
The Mobixell Ad-It solution interacts with other operator information systems such as CRM and location-based services to combine demographic, geographic, behavioural and contextual information to generate personalised, targeted advertising with higher conversion rates for advertisers. It also allows the strict enforcement of operator policies to regulate the number and type of advertisement received by users. From the advertisers perspective it also provides comprehensive usage analysis and reporting feedback.
The Operators currently hold all the trump cards, says Mobixell Senior VP Marketing, Avichai Levy. They own the relationships and the infrastructure, but they also have more to lose if they get it wrong. We can help them harness the power and individual nature of the mobile device in a variety of ways by using, ad-funded content, viral marketing and cross-channel, interactive campaigns to engage, entertain and builds the users active participation.”