Mobixell Buys 724 Solutions

Mobixell Networks, which provides mobile multimedia and advertising solutions, has bought mobile Internet firm, 724 Solutions. The merged company will create a global organisation with local sales and support capability in the US, UK, China, Switzerland, India, Israel, and other countries, and with a customer base of over 350 mobile operators worldwide.
The expanded company will focus on delivering rich media mobile Internet and messaging solutions for mobile operators, enabling them to exploit the opportunities presented by the explosion of rich-media data traffic and the emergence of new exciting communication patterns driven by the ever increasing mobile media consumption on laptops, iPhones and other smartphones.
The rationale for the acquisition was driven by a joint vision of the two management teams, also shared by the combined companys customers and channel partners, as well as compelling synergies in the core competencies and technologies. 724 Solutions Seamless Access and Seamless Messaging products provide scalable, reliable and extensible mobile Internet, mobile broadband and messaging infrastructure that enable operators to efficiently and flexibly satisfy the explosion of mobile data traffic. Mobixells expertise is in adapting and manipulating rich-media content, particularly for mobile messaging and video, and in providing advanced mobile Web 2.0 and mobile advertising solutions. 
The objective in combining the two technologies is to deliver a next generation, intelligent mobile Internet platform. The companies say their joint solution will address the challenges for mobile operators in dealing efficiently with the explosion of data traffic, particularly video, and will allow them to further monetize data and messaging services.
Both Mobixell and 724 Solutions count hundreds of mobile operators among their customers, including many Tier-1 mobile operators in Europe, North America and APAC, including Verizon Wireless, Vodafone, Orange, Swisscom and Turkcell. The combined company intends to continue to partner with its strong OEM channels and system integrators such as IBM, Motorola, Alcatel-Lucent, NSN, Huawei, Ericsson, Comverse and many others.
The recent explosion in mobile data offers a challenge and an opportunity for mobile operators, says Mobixell CEO, Amir Aharoni. A challenge in terms of optimizing the usage level for bandwidth hungry applications, such as rich-media and video, but more importantly an opportunity to capitalize on the growing revenue potential of mobile data and compensate for the reduction in voice revenues. 
The combination of expertise and technology between Mobixell and 724 Solutions uniquely positions us to tackle this issue and allow mobile operators to improve the return on their infrastructure investment in the burgeoning mobile Internet traffic, expected by industry specialists to grow 66 fold by 2013.
commitment with a broader set of resources and value to meet their needs.
The combined company will be unveiling the joint vision and showcasing its extended offering at the Mobile World Congress in Barcelona, from 15 – 18 February in Hall 1, stand 1A23.