Mobile media publisher MoMac has won the contract to power mobile voting, full track downloads from winners and nominees and a range of other content services for leading urban music event the Mobo Awards 2007 (Mobos).
The deal will see the Mobo organisers using MoMacs flagship, fully integrated publishing platform, GoMedia, to manage and deliver all of the branded mobile content, including Mobo event news, music downloads and graphics, as well as the latest interactive services, which include voting for award entries via the mobile Internet site, backstage gossip, competitions and whats hot or not on the awards night itself.
MoMacs GoMedia platform provides seamless technical and billing integration with all operator networks and in the off-portal environment, automatically provisioning content for thousands of different mobile handsets. In addition, GoMedias intuitive content management tools allow customers to dynamically control and manipulate the content and interactive services that they are bringing to market, maximising the value of content sales and providing an immersive mobile experience.
We are very pleased with our new partnership with MoMac says Mobo Awards Founder and CEO Kanya King. They are specialists in their field and very innovative, providing us with exactly what we need in support of and in preparation for our annual Awards Show at the O2 Arena on 19th September. Round this time of the year, we receive millions of hits on our site from people who want to vote for their avourite artists and want to buy tickets for the show. With MoMac the time after the show now also becomes more compelling.
MoMac MD Sham Careem adds:
The Mobos organisation trusted MoMac to look after its brand through consultation, creation and distribution of the Mobo mobile Internet site. This is the beginning of a long term strategy for the Mobos to become a year-round destination site for fans of urban and music of black origin. The Mobos organisation really understand the value in providing a great mobile brand experience for its users, from offering music downloads to news and information about the awards, as well as facilitating a voting platform for fans. This kind of service engages users and extends the Mobo brand on to a new digital surface.