MobVision has announced that it has joined the Mobile Marketing Association (MMA) on behalf of its mobile advertising networks, Admoda and Adultmoda.
While Admodas membership of the MMA will offer significant benefits, MobVision believes that it is Adultmoda, and its unique insight into the 18+ mobile advertising sector, that will prove particularly interesting. No other MMA member company openly offers an adult mobile Internet advertising solution, especially on the scale of Adultmoda, the company says.  According to Mobvision, Adultmoda is the worlds largest adult mobile advertising network, serving millions of ads daily on the mobile web.
MobVision says it is confident that Adultmodas experience in mobile advertising for the adult sector will give the MMA and its members a valuable insight into a rapidly growing adult advertising market on the mobile web. Adult is often first to capitalise on new marketing and billing methods, says MobVision, so it is important that the adult sector is not left in the dark about mobile advertising best practices.
Adultmoda can add some real value to a huge sector of mobile advertising that has remained swept under the carpet, says MobVision Account Director, Sebastian Garel-Jones. We are working on a global basis with most of the adult mobile brands and we believe it is crucial they get a voice, and benefit from all the invaluable work the MMA does for mobile advertising. It is essential that adult mobile advertisers and publishers are fully aware of the mobile advertising guidelines, and are able to contribute to, and benefit from, MMA developments and best practices.
MMA President Laura Marriott says the Association is pleased to welcome MobVision to the rapidly expanding MMA community of members.
The diversity of our membership continues to reinforce our ability to drive effective collaboration across all parts of the mobile marketing ecosystem, says Marriott. Were looking forward to MobVision taking an active role in our mission to educate the industry and lead the development of guidelines and best practices, enabling brands to leverage opportunities, whilst ultimately ensuring a positive consumer experience.”