Mobile services provider MobVision has launched Admoda, a WAP  advertising solution which allows advertisers to  run highly-targeted campaigns on the mobile Internet. MobVision says Admoda will  enable brands to tap into the enormous volumes of off-portal WAP traffic, while allowing WAP site owners to monetise their traffic. The system incorporates cutting edge Ad Serving and Ad Management Technology, and, with a publisher network delivering high volumes of global WAP  traffic, Admoda gives advertisers an opportunity to reach their target market on mobile.
Admoda has some of the worlds highest traffic off-portal WAP sites ready to take ads, and currently has a WAP publisher network delivering over 12 Million WAP impressions per day.
For agencies, and other large companies who want to run their own publisher and advertiser network, MobVision has a sophisticated white label agency solution. Agencies and companies in the mobile marketing and advertising space can add Admoda into their current offering. In addition, these clients will have the option to run ads on Admodas extensive WAP publisher network.
Admoda features an intelligent set of targeting and control features for both advertisers and publishers. For example, advertisers can target a campaign by frequency, day/time, geography, keyword, device/capabilities and simply pay-per-click or ad view.
MobVision has also launched an adult version of the solution, callined Adultmoda  for adult/gaming advertisers and publishers. This gives brand protection for non-adult brands, while allowing adult and gaming brands the unique opportunity to advertise on mobile.
Off-portal WAP sites present a huge opportunity for advertisers, but the problem for the advertiser has always been reaching this mobile Internet traffic in a targeted, unobtrusive, and efficient manner says MobVision CEOTerry Jackson. Admoda can now facilitate this, by allowing targeted campaigns to be managed from a simple-to-use interface, presenting the advertiser with a unique opportunity to focus ad spend and generate a high ROI.
Agencies, advertisers, and publishers can get more information and sign up for Admoda here, and for Adultmoda here.