Mobile advertising company Mocean Mobile has announced the launch of the Publisher Annex, a global industry group focusing on helping publishers extend their ad revenue opportunities into the mobile space.
The group will offer a collection of experts in mobile monetisation and mobile development, says Mocean.
At launch, the groups members include mobile platform provider AirKast, app strategists Applico, communcations firm FreeRange Communications, app development company Golden Gekko, and mobile agencies The Hyperfactory, Polar Mobile, Trilibis Mobile, Wapple, and ZuMobi.
“Mobile publishing and application development is one of the biggest opportunities the industry can embrace right now – the better the mobile sites and apps, the better the audience engagement and opportunity to monetise,” says Dave Gwozdz, CEO of Mocean Mobile. “The Publisher Annex will provide the guidance that large-scale publishers need to fully capitalise on the mobile opportunity worldwide.” 
“Mobile is the worlds fastest growing industry, with new technologies, solutions and companies appearing every day,” says Michael Eriksson, US chief commercial officer at Golden Gekko. “In such a landscape, finding and working with the best partners is crucial for success. Golden Gekko, as the global leading mobile web and app developer, is very excited to be part of the Publisher Annex network. Mobile is a huge opportunity for the publishing industry, and to offer easy access to best of breed partners for mobile initiatives will be a great advantage for everyone involved.”
Geoffrey Handley, co-founder and CEO, The Hyperfactory, says collaboration in this way is good news for the industry. “Its great to see a company like Mocean Mobile pulling together various parties across the ecosystem to help make publishers lives easier,” he says. “As we know, consumers need great mobile destinations with great content, and Mocean Mobile is helping make this happen by providing a seamless process to publishers.”
