Lighter manufacturer Zippo, and Moderati, which develops on-portal content services and ringtone applications, have announced the launch of the Virtual Zippo Lighter, a free, branded application available in Apples iTunes App Store for the iPhone and the iPod Touch.
The Virtual Zippo Lighter brings the look and feel of the Zippos lighter to the iPhone. It opens with a flick of the wrist and lights with a turn of the flint wheel and the flame sways as the device is moved back and forth. The application is aimed at concert-goers.
While it looks fun, its not the first time that music-lovers have been offered a virtual flame on their phone. Last year, Mobstar created a virtual lighter for the Virgin V Festival, that included a virtual Mobile Flame for waving during longer and more emotional guitar solos.
Zippo manufactures an average of 12 million pocket lighters each year, and has made almost 450 million since the first lighter was created in 1932.