MoEngage evolves into a purpose-built mobile marketing platform for enterprises

  • Featured in 2019 Gartner Magic Quadrant for Mobile Marketing Platforms for the second time in a row.
  • Adds several Fortune 500 clients such as Samsung, Deutsche Telekom, Vodafone, and more in the last 12 months.

MoEngageMoEngage, an intelligent customer engagement platform, built for the mobile first world, has been featured in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, for the second time in a row. It is the youngest company to be featured in the report and has made the biggest leap in improvement in its position as compared to all the other vendors. You can read the complimentary copy of the report here.

In its initial years, MoEngage’s platform saw rapid adoption from mobile first startups and mid-market brands. However, as these brands grew rapidly, with some of them even becoming ‘unicorns’, MoEngage’s platform also improved to match the growing complexity and scale of their customers. Building on this momentum, MoEngage made significant investments in customer experience and product innovation. Today, MoEngage has evolved into a robust mobile marketing platform that has seen significant adoption by enterprises across Asia, the US and Europe. In the last 12 months, the company has added several large enterprise clients such as Future Retail, Deutsche Telekom, Mashreq Bank, Travelodge, Samsung and more. Enterprise clients contribute nearly 50 per cent of MoEngage’s total revenues, while mobile-first brands and ‘unicorns’ contribute the rest.

“Our progression in Gartner’s Magic Quadrant and adoption by large enterprises is a testament to our investments in product innovation and customer success. Consumer brands in 35 countries trust MoEngage to power their cross-channel customer engagement campaigns to improve adoption, retention, loyalty and customer LTV. This recognition reinforces our vision to be the most trusted customer engagement platform for the mobile-first world. We place customers at the heart of everything we do and our customer obsession is reflected by not just our renewal rates, but also by the reviews on Gartner Peer Insights websites” said Raviteja Dodda, CEO and Founder, MoEngage.

Designed for the mobile-first world, MoEngage provides one dashboard through with consumer brands can analyse user behavior, engage across channels and personalize every touchpoint. Processing over 45bn user interactions and delivering over 25bn messages to 400m users every month, MoEngage is one of the fastest-growing companies in this space.

About MoEngage
MoEngage is an intelligent customer engagement platform, built for the mobile-first world. With AI-powered automation, optimization capabilities, and in-built analytics MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, On-site messages, ad re-targeting, and SMS. Fortune 500 brands across 35+ countries use MoEngage to orchestrate their omnichannel campaigns. MoEngage has been featured on Gartner’s Magic Quadrant for two consecutive years.

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Gartner Magic Quadrant for Mobile Marketing Platforms, Mike McGuire, Charles Golvin, 15 July 2019 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used here with permission. All rights reserved.

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