MoEngage Unveils Omnichannel User Engagement Solution
- Thursday, March 24th, 2016
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Mobile user engagement company MoEngage is expanding its remit to cover omnichannel interactions, enabling marketers to seamlessly analyse user behaviour across both mobile apps and the web, with a single unified profile for users based on their complete digital life.
The announcement comes as the firm celebrates a growth milestone of analysing 12bn interaction events per month, and expands internationally to bring its services to a wider global audience of marketers and advertisers.
MoEngages large outreach in 2015 has made it the fastest company to hit the 12bn interactions a month mark, with the event data used by MoEngage to help businesses deliver personalised and targeted messages to their customers and drive engagement and lifetime value.
“Our focus from the beginning has been helping mobile marketers drive sustained user engagement to improve retention and loyalty,” said Raviteja Dodda, CEO and co-founder of MoEngage. “Having profiled more than 100m smartphones users, we are now poised to take our learning to mobile marketers worldwide on whichever device their customers are using to interact with them.”
MoEngages platform will now power omnichannel user engagement, with new features that enable marketers to better target user through highly contextual and personalised campaigns. Many of MoEngages clients are already leveraging cross-platform user data to power their omnichannel efforts.
“The challenge with an omnichannel user lifecycle is two-fold,” said Dodda. “The first is interpreting and understanding data coming in from multiple devices and platforms. The second, and more crucial one is how you then reach the user back on these devices, without disrupting their experience.
“Our omnichannel capabilities will power our clients to enhance user engagement and ultimately, revenue across web, mobile app and mobile web.”
In the past quarter, MoEngage has made moves into both the US and south east Asian marketers with clients including parking app SpotHero and news aggregator Babe. It has also signed partnerships with Airtel and Micromax, integrating itself deeply into the mobile ecosystem.