MOFILM to Sponsor London Film Festival

MOFILM, which specialises in sourcing user-generated content (UGC) for TV, online and mobile channels around the world as well as 'made for mobile' content. has revealed that it is to be a Main Sponsor of The Times BFI 53rd London Film Festival, taking place from 14-29 October.
Following the success of the MOFILM Cannes Lions User Generated Content competition with Spike Lee, MOFILM is launching its second online competition with some of the world's biggest brands including AT&T, Best Buy, Campbell's, Hewlett Packard, McDonald's, Nokia, PepsiCo (Pepsi Max) and Unilever (OMO).
Each brand will provide a creative brief on the MOFILM website (
for a limited period. Entrants have to create a 90-second ad based on the creative brief and upload it to the MOFILM website before the closing date. The competition is open to anyone over the age of 16, with awards and prizes to be selected by a brand representatives and a distinguished group of independent judges.
MOFILM and its partners are offering more than $200,000 (121,000) in prizes and an opportunity to walk the red carpet with celebrities at the London Film Festival. The overall winning advertisement will also be played prior to the MOFILM Gala at the Festival.
The London Film Festival competition follows on from the successful MOFILM U12 Competition at the Cannes Lions Advertising Festival, with Spike Lee, which saw creators from more than 120 countries compete for top prizes and a chance to be on set with Spike Lee during his next project. First time ad maker, Hiroki Ono, a 23-year-old from Yokohama, Japan took the Grand Prize with his winning video for Nokia, Feel the Globe.
The MOFILM competition is opens now and closes on 5 October, 2009 at 12 noon GMT. Brand winners will be announced on October 12 and the top three finalists selected on October 20 at the Festival.  All brand winners will be flown to London to experience the 53rd Times London Film Festival, with the grand prize winner walking the red carpet at the MOFILM Gala. 
There are more details on how to enter here.