Mogreet, which offers a mobile video messaging platform, has launched the Mogreet Mobile Video Marketing Platform. Mogreet says the platform can deliver short-format videos to more than 200 million US mobile devices, while measuring the effectiveness and ROI of each campaign in real-time. The company adds that its clients routinely experience open rates, video views and clickthrough rates 15 to 25 times higher than other forms of advertising media. And by virtue of the fact that mobile customers react to text messages in 20 seconds on average, brands see results almost instantly. Marketers also benefit from the inherent viral nature of Mogreet Mobile Video Marketing, as mobile messages can easily be shared amongst friends, resulting in five to 10 times additional reach.
It1993 all over again, only this time, rather than email, the race is on to harness mobile to build a direct relationship with the end consumer, says Mogreet CEO, James Citron. The ability to deliver your message in video to just about every mobile phone in the US, and not just Smartphones with Internet plans, means marketers are not forced to sacrifice reach when they add mobile to their marketing mix.
Mogreet Senior Vice President of Sales and Marketing, Jay Goss, adds that over 150 million US consumers do not own a Smartphone, and most have never seen a video on their mobile phone. With Mogreet, we have designed a way to reach these consumers and enable brands to communicate in rich, engaging media, creating an iPhone-like experience across all major networks and phones, says Goss.
Mogreet is expanding marketers reach by harnessing the power of over four-billion text messages sent each day in the US from consumers of all ages, including adults aged 35 44, who now send more texts than they place calls. Mogreets platform has been used by leading brands in numerous verticals from hospitality to apparel, retail and entertainment, including four No.1 box office film releases.