Mobile ad network Mojiva has become the first company to deploy blurbIQ’s cross-platform interactive video advertising solution for mobile. blurbIQ inserts a combination of polling, trivia, and logic questions for consumers to answer as video streams; can recommend products based on consumer answers to questions; and create choose your own adventure video experiences.

“As we look for innovative ways to help deliver relevant advertising at significant scale, blurbIQ gives Mojiva’s advertisers another unique opportunity to increase engagement with their audiences that they can’t get anywhere else,” says Jack Hallahan, VP mobile innovations at Mojiva. “As mobile continues to gain momentum, new offerings like this will strengthen a marketer’s campaign by allowing them to branch out horizontally and vertically and gain visibility through data and metrics.”

blurbIQs quick-time analytics, the platform offers a direct measurement of the effectiveness of video ads and, according to the company, is the first time it has been deployed onto a mobile platform.