Mojiva Launches Tablet-Only Mobile Advertising Network

Mojiva has launched what is says is the first ever tablet-only ad network to serve fully-optimised and rich ads to this lucrative audience.

From today, advertisers will be able to target any tablet device across premium audience channels, including luxury goods, entertainment, news, parenting, tech enthusiasts and sports enthusiasts. Celtra, the rich media mobile advertising and analytics platform, is the networks launch partner.

“As the number of mobile tablet device sales has grown and content and apps specific to these devices has been created, so too has the demand among advertisers to reach this highly engaged audience” said David Gwozdz, CEO of Mojiva. “Our new tablet network, Mojiva Tab, will give major brands an easy avenue to tap into these users with huge scale.”

Mojiva says its ad network reached around 3m tablets in January 2011, 25m by January 2012, and 40m in June this year. The number of tablet ad requests on its network was 119m per month in January 2011, ballooning to 2.13bn in August 2012 – a nearly 20-fold increase in less than two years.  

Cathy Boyle, senior analyst at market research and analyst firm eMarketer, said: “We expect the bulk of mobile display spending will be allocated to rich media ad units, but growth in the category will be driven in greatest measure by video ads, which are particularly well-suited to the larger tablet screen.”