Mobile ad network Mojiva has partnered with cloud-based rich media platform Republic Project to bring rich media mobile ad solutions to its advertisters.

However, Mojivas ad network already had rich media mobile capabilities, so what difference does the partnership make?

“The biggest differentiator and value that Republic Project brings to Mojiva is the ability to deliver cloud-based and market-timed creative ad units to brands and agencies,” said Mojiva VP of mobile innovations Jack Hallahan. “For brands, being able to instantly react and adjust creative to what’s happening in the marketplace is key for the success of mobile campaigns. For example, when an airline is looking to drive ticket sales via mobile advertising during the holidays, we’re able to collaborate with Republic Project to deliver that creative with very minimal turnaround. In addition, the Republic Project platform has built-in shopping and social sharing functionalities, which streamlines ROI capture capabilities and increases earned and shared media.”

Mojiva say it has already got several brands signed on for rich media campaign using Republic Project rich media ad units lined up for Q4, 2012.