Preference Choice Publication

MoMac Does Dutch with MSN Mobile Portal

David Murphy

MSN.nl, one of the leading internet destinations in the Netherlands, has launched a new mobile internet portal.

In response to rapidly increasing visits from mobile users across Holland, MSN decided to upgrade its mobile experience, with a mobile site, that had to meet a number of objectives. It had to offer users a comprehensive range of content and functionality, including all of existing MSN services, in addition to the most compelling news and entertainment. It also had to present a rich intuitive user experience, provide flexibility for MSN to rapidly change and update the portal, and render optimally on all user handsets.

The site has been built by MoMac, using GoPublish, the design and publishing module from the MoMac platform. It incorporates HTML5 features and advanced mobile Javascript, but the portal is visible to more than 6,000 handsets as the layout and page code adapts on the fly to a wide range of device profiles. The content and layout of the site can be changed within minutes by the MSN team and the whole experience can be enhanced by mini-sites or campaign sites quickly and easily.

The portal integrates with Bing, Hotmail and other Microsoft services and includes a full catalogue of mobile casual games, provided by Booster Media. MoMac is also providing full mobile ad-serving functionality through its GoSell technology, giving advertisers the opportunity to target MSN’s user base.

You can see the site at: http://m.msn.nl