In response to rapidly increasing visits from mobile users across Holland, MSN decided to upgrade its mobile experience, with a mobile site, that had to meet a number of objectives. It had to offer users a comprehensive range of content and functionality, including all of existing MSN services, in addition to the most compelling news and entertainment. It also had to present a rich intuitive user experience, provide flexibility for MSN to rapidly change and update the portal, and render optimally on all user handsets.
The portal integrates with Bing, Hotmail and other Microsoft services and includes a full catalogue of mobile casual games, provided by Booster Media. MoMac is also providing full mobile ad-serving functionality through its GoSell technology, giving advertisers the opportunity to target MSN’s user base.
You can see the site at: http://m.msn.nl