Mobile publishing platform provider MoMac has launched a Global Reseller Program (GRP), and created a new Reseller Division that is tasked with managing the growing number of international partners using MoMacs GoMedia platform. The reseller program will see MoMac extend its reach worldwide, partnering with best of breed mobile technology and marketing organizations who will use the GoMedia Platform to service local media, web brands and mobile operators. All modules of MoMacs mobile Internet suite are being made available through the program, enabling partners to replicate MoMacs mobile operator and media relationships in new territories.
MoMac says the GRP is being launched after initial trials with partners in new territories exceeded expectations. In one such trial in S. Africa, MoMacs partnership with a local mobile marketing company has helped create a rapidly expanding mobile Internet business, servicing a number of major media brands two mobile network operators. In 18 months, MoMacs domain has become the 5th most visited off-portal domain in S. Africa, according to browser firm, Opera Software.
MoMacs Reseller Division, which will initially be located across the companys London and Rotterdam offices, will focus first on EMEA, with plans to expand into Asia and S. America later this year.
The Global Reseller Program is a key part of MoMacs strategy to rapidly expand our geographical presence globally, says MoMac UK Managing Director, Sham Careem. We have built robust relationships with media and mobile operators in our domestic territories due to the quality and flexibility of our platform and services. Our challenge was to replicate this in new markets. The demonstrable success of our current reseller partnerships clearly indicates that MoMacs technology can be rapidly deployed in a new territory with exceptional results.