Hotels4U, which was recently acquired by Thomas Cook, has engaged MoMac to develop, build, manage and host the Hotels4U mobile Internet, site which will be available in the off-portal environment and made available on-portal via MoMacs comprehensive UK operator network. The site will be built using MoMacs integrated publishing platform, GoMedia.
The site will mirror the Special Offers section of the Hotles4U web site, enabling consumers to browse four rich media categories of live travel offers – Beach, All-inclusive, Luxury and City Breaks – inviting them to either click-tocall a Hotels4U agent or go online at Hotels4U.com to explore further.
In addition, the site will use specially-created downloadable mobile video clips to showcase individual destinations. It will also include the option to buy holidays via a dedicated mobile booking engine. The site will be optimised for mobile search engines both on and off-portal, maximising the visibility of the service.
MoMac is best-of-breed when it comes to any aspect of content delivery and will help us to extend the Hotles4U brand in to the mobile space, says Hotels4U Head of e-commerce, Steven Moore. In particular, the GoMedia platform instantly renders our content perfectly for any mobile handset so that we are confident that the brand experience is consistent with our website and ultimately our brand values.