Momail is readying a Virtual App Store for launch in Q3 2010. The store is aimed at emerging markets, where feature phones dominate, and the lack of infrastructure capacity causes problems for always-on devices.

The Virtual App Store will be delivered via Momail’s Digital Content Delivery (DCD) platform. This enables users to subscribe or connect to their favourite social community or internet service through a variety of channels, including Momail’s mobile email solution, or through any browser. These factors, says Momail, combined with its optimization technology, will provide users with an optimal user experience, while drastically minimizing data usage.

Momail will also streamline the user experience of its Virtual App Store by incorporating its Zero Logon Technology. This allows the user to maintain his connection to any service or information without needing to log-in again. No information transmitted through Momail’s Zero Logon Technology is stored on the device and connected devices can be disabled with the push of a button.

“Momails DCD platform continues to gain traction in the APAC and African markets and we will be releasing specific partner information as it becomes public throughout the coming year,” says Momail CEO, Roger Grönberg. “The development roadmap for Momail reflects the reality in the emerging markets and our partners appreciate our focus on addressing their needs.”