Monopoly goes Mobile with Sennari

Mobile applications company Sennari has signed an agreement with the Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. to develop and distribute skill-with-prize  games on mobile phones. The first games will include several of Hasbros well-known game properties, among them Monopoly, Battleship and Clue.
Hasbros games will be part of Sennaris PrizePlay gaming service, which includes a suite of skill-based games that enables players to accumulate points that are redeemable for prizes in every game. Features include real-time game interaction against the computer and others; in-game transactions that involve storing points, currencies, tokens or coupons; and tournament-style gaming.
The prize catalogue can be viewed from within the application, and players are able to choose from either digital prizes (ringtones and wallpapers), or physical prizes (electronics goods and gift certificates), depending upon the point values earned. PrizePlay games are accessed through mobile carrier gaming application decks in North America and Europe. Sennari recently went live with T-Mobile t-zones in the UK.
Partnering with Hasbro to deliver some of the best known brands in family entertainment on mobile phones will take skill-with-prize mobile gaming to the next level says Sennari CEO Bill Barhydt. Our expertise in developing and distributing prize-based games and CRM applications for mobile phones makes this a compelling opportunity for companies, like Hasbro, that want to reach new audiences.

Sennari PrizePlay for t-zones. Read.

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