Monotype Imaging Holdings Inc, a leading provider of typefaces, technology and expertise for creative applications, has partnered with Celtra Inc to help brands deliver their signature design in advertising content across multiple screens.

Celtra will work to integrate the full selection of Monotypes web fonts into its cross-screen HTML5 platform, AdCreator, enabling brands to achieve a consistent design across smartphones, tablets and desktops that matches their existing brand identity. The high-resolution fonts will act as a critical component in responsive design and dynamic advertising campaigns.

“The digital display advertising ecosystem is becoming increasingly complex and advertisers need an easy way to consistently deliver their brand message across an ever-expanding range of screens and devices,” said Matevz Klanjsek, co-founder and chief product officer at Celtra. “Web fonts are a crucial part of brand consistency, and by joining forces with Monotype, were offering our customers an easier way to access some of the most popular typefaces. This will not only help them maintain a unified brand experience but will also make ads lighter and faster to load.”

“Our partnership with Celtra removes the barrier to entry for responsive design and advertising and will offer immediate value to our customers,” said Chris Roberts, general manager and vice president of the Creative Professional business unit at Monotype. “Together, weve developed an easy way for brands to create more dynamic and personalised content on the fly and capitalise on new advertising opportunities.”