Monsoon has launched a loyalty app, which will enable its customers to join the Monsoon Reward Scheme, access reward points balance, and receive alerts for promotions, both generic and app-only. Most importantly, of course, theyll also be able to use their smartphone as a reward card.
Developed by Ikano, the app will be released on iOS, Android, BlackBerry, and Windows 7, as well as a mobile web version to help widen its reach as far as possible.
Joe Irons, eCommerce & multichannel marketing director at Monsoon-Accessorize, said: “As well as being convenient for customers by allowing them to manage their Reward Card on the move, the app means that they will now never be without their Reward Card, as their smartphones will now be their loyalty tokens.” 
According to the companies, its the first loyalty app created for UK fashion retail. Ikano – which has worked with Monsoon since 2010 – expects its other retail clients to adopt the loyalty app before the end of the year.
