Mobile content brand MonsterMob is showing its faith in mobile by partnering with mobile advertising consultancy Advertising2Mobile (Ad2Mob), to launch a mobile advertising strategy. MonsterMob says the partnership will enable it to reach a wider target audience by using banner advertising on Mobile Internet sites, as well as maximising mobile search engine rankings.   
Spanish mobile content firm LaNetro Zed recently acquired a 52% stake in MonsterMob, extending its reach into new countries such as China, Russia, North America, Bangladesh and the Philippines. As web browsing via mobile phones becomes increasingly popular, MonsterMob says that mobile advertising presents an excellent opportunity for it to target these new and existing markets with its latest range of mobile content, including video on demand, interactive services, real-music ring tones and next-generation java games.
The days of receiving a return on revenues by advertising in magazines and newspapers are no longer feasible for companies such as MonsterMob so we have pursued alternate ways to bring on board new customers says MonsterMob Marketing Director Simon Walshaw. We have a good CRM division that cross-sells and up-sells products to customers already on a database of numbers, who are all opted-in to receive this information, but these methods are finite and weve had to look for other ways to reach our audience. By creating a mobile advertising strategy, we are able to reach a broader target audience, by running a series of mobile banner ads and also by maximising our mobile search engine rankings. In addition, we can sell advertising space on our own Mobile Internet sites to other media companies, and we also have the opportunity to create a number of reciprocal deals.