Founder Creative has unveiled its latest campaign for Montirex, the sportswear brand known for its popular monthly drops.

The new “MTX Run City” collection celebrates Liverpool’s football culture, focusing on unity and the city’s passion for the Beautiful Game, all set against the Merseyside derby.

The campaign features Montirex’s bold red and blue tracksuits, symbolising Liverpool and Everton’s football rivalry. It highlights the shared identity of the city, positioning Montirex as a unifying force in both local and global sportswear scenes.

Filmed in Liverpool, the campaign includes a hero video and still images, showcasing the city’s character, with a local narrator bringing the story to life. The campaign will launch on Montirex’s social media and in-store at the Liverpool One flagship location, highlighting the brand’s commitment to both digital and community engagement.

Tom Gent, Co-Founder and Head of Creative, Founder Creative said: “It’s been fantastic to partner with Montirex once again following on from our previous work together announcing the brand partnership with heavyweight boxing champion Daniel Dubois. Montirex is a brand that’s exploding onto the scene, and one that continues to grow and Challenge the status quo. We look forward to continuing our journey with Montirex and their team as the brand looks to make its mark beyond UK shores.”

Amanda Calder-McLaren, Chief Marketing Officer, Montirex added: “Montirex is incredibly proud of our Liverpool roots and this collection and campaign exists for the community who supported the brand from the beginning. It was only right to appoint an agency with northern creative fire power to bring this to life and Founder captured the spirit perfectly.”