Monzo launches ‘Money Never Felt Like Monzo’ brand campaign

Monzo has launched a new brand campaign titled ‘Money Never Felt Like Monzo’.

The new campaign, which will run across TV, billboards, radio, playlists, podcasts, social media and online in the coming weeks, is created by creative agency Uncommon Studio.

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Monzo VP of marketing, AJ Coyne, said: “Across the country, money evokes a variety of feelings, usually stress, anxiety, avoidance, however, our customers tell us that on Monzo money feels different, so much so that they’re seven times more likely to use the word ‘love’ when describing us than any other bank.

“So we are delighted to be painting the UK hot coral and celebrating the fact that money really does feel better on Monzo and look forward to inviting the rest of the UK to join our community of over 9 million users in our hot coral movement.”

The campaign is also one of the first projects by recently appointed Vice President of Marketing, who joined the online banking app from Klarna earlier this year.

Uncommon Studio, Co-Founder, Nils Leonard, added: “Everyone talks about money, but we never talk about how money makes us feel. Monzo isn’t just making things easier and innovating in this space they are looking at the bigger picture.

“They are helping to renegotiate our relationship with money, and as a result our lives and dreams. Money feels better with Monzo. We are proud to partner with Monzothe studio was built for brands that don’t just challenge their categories but change them forever.”