Moolah Launches SMS Ad Platform

Performance-based mobile ad network Moolah Media has announced the official launch of its text messaging-based advertising platform. Since its beta launch last month, Moolah has already served 100m SMS ad impressions. Moolah’s existing mobile ad network generates 300,000 paid leads and consumer acquisitions each month. Moolah says it is easy to integrate with its standards-based API and get started in less than five minutes.

“Our strong presence in SMS is yet another example of how we are helping our advertisers reach customers in new ways, and helping mobile publishers monetize their SMS inventory,” says Moolah Media CEO, Shawn Scheuer.