Affiliate mobile ad network Moolah Media has launched SmartMoolah, a new performance-optimised ad unit. The company says it employs a recommendation engine akin to music service Pandora, which serves up increasingly relevant ads based on consumer actions. 

SmartMoolah measures actions after the click, and as such are measured on a cost-per-action basis. Actions can include downloads, form submissions, click-to-call use, and interactive SMS engagement. 

The ads can be deployed in Android and iOS apps through the Moolahs SDKs, and within mobile websites using standards-based APIs. In either case, publishers monitor the performance of SmartMoolah ads through a real-time reporting dashboard.

“Todays mobile publisher and app developer uses several ad networks and we believe Moolah should be part of that mix, to ensure that their monetisation is maximised with the highest possible eCPM,” says Shawn Scheuer, CEO and co-founder of Moolah Media. “Couple this with the fact that SmartMoolah units will drive transparency with advertisers and we could see a spike in mobile ad buying based on real insights.”

Publishers and developers can register their interest in SmartMoolah here.