Toy company Moose Toys, has launched the Oh! My GIF: GIFs Gone Live app, a  digital tool that allows consumers to extend their experience with the Oh! My GIF animated figurines (GIFbits) brand, which recreates internet GIFs, memes and stickers in toy form. 

Using augmented reality (AR) technology, the GIFs Gone Live app brings the Oh! My GIF toys to life by scanning AR cards to create digital GIFs of the tangible Oh! My GIF toy they have just collected. The app also allows children to show their creativity and emotions by customizing their own videos and pictures with over 50 fun, animated GIFs. They can also stay connected with friends and family through the app which allows them to share their favourite digital GIFbits through messaging apps.The app has been created in partnership with Gameloft. 

The Oh! My GIF toys will be available from May in Australia, the US, Spain and the  Middle East; from June in the UK and Canada; from August in Mexico; from October in Korea and the Philippines; and from December in France and Germany.

“Moose is super excited for kids to start collecting Oh! My GIF and playing with the GIFs Gone Live App, which adds a whole new dimension to the play experience of our newest collectable brand,” said Alysha Curtis, Global Brand Manager at Moose Toys. “Gameloft was the perfect partner to collaborate with on this app, with their expert knowledge in this field and their ability to deliver a 100 per cent controlled and safe solution for our consumers.”