mopay, which provides payment solutions for online merchants, has upgraded its mobile payments platform to provide extended support for HTML5 services and games.

HTML5 opens up new ways of integrating media into websites and web apps without third-party plugins like Flash. Amazon, Facebook and Zynga are the latest and most prominent online companies officially taking a step towards leveraging HTML5’s benefits. HTML5 is especially in demand within the online entertainment and gaming industry, says mopay, as it paves the way for a holistic online experience across all devices, Internet browsers and operating systems. According to a recent report from Gartner, HTML5 not only solves various cross-platform issues but also will help web apps to surpass native apps by 2015.

mopay’s integration of HTML5 means that the mopay payment window not only adapts to display size, language settings and country-specific rules and regulations, but also now offers features such as automatic carrier recognition, and an interactive wizard guiding consumers through the payment steps, to make the payment experience as quick and intuitive as possible.

“HTML5 is an opportunity for online entertainment providers to consolidate consumption, and thus monetization, no matter what platform the user is coming from,” says Ingo Lippert, CEO of MindMatics, the company behind the mopay platform. “In online gaming and entertainment, mobile devices have always played an important role in offering a simple and widely available payment method. With HTML5, they also become gaming platforms and streaming devices themselves. mopay is the only mobile payments provider to complement HTML5 games and media offers with an HTML5-ready and device-optimized payment solutions on a global scale, guaranteeing the optimum user experience.”