MoPub Marketplace Hits $100m Run Rate

Mobile advertising spend being transacted through the MoPub Marketplace ad exchange has hit a $100m (£65.8m) run rate.

Nearly 2bn ads are served daily on the platform, MoPub says, around 20 per cent of which are transacted through RTB (Real Time Bidding).

“Increasingly, we’ve seen advertisers shift to RTB because it provides more transparency and access to ad inventory than the traditional ad network approach,” said Jim Payne, CEO of MoPub. “This shift of ad dollars combined with better advertiser ROI has created a tremendous upsurge in demand. We couldn’t have imagined when we launched our Marketplace 18 months ago that we would have a $100m revenue business so quickly thereafter.”

MoPubs revenues have tripled since Q4, 2012.