Mobile Interactive Group (MIG) has renewed its contract
to provide high-speed mobile interactive services to series 21 of
Celadors Who wants to be a Millionaire. MIG had previously delivered the mobile services for series 19 and 20,
which saw viewers using their mobile to earn a place as a contestant on
the show or play the Walkaway game.
Series 21 will see Celador continue to use the interactive game
Breakaway, where quizmaster Chris Tarrant gives viewers the
opportunity to answer one of the contestants questions via mobile.
Viewers will have the time it takes for the commercial break to run to
answer the question correctly. MIG and Celador will  work in
partnership with Honeycone which provides the time stamping element of
the Breakaway service.
Mobile Interactive Group has been a trusted and reliable partner for
Celador, and we are pleased to be able to extend our partnership with
them says Celador Head of Interactive Media, Selma Turajilic.