Novarra, which provides next-generation mobile Internet platforms and services, has announced that 3 Austria has launched its mobile Internet service, MoreWWW powered by Novarras Vision platform. The MoreWWW service enables 3 Austrias customers to access the same breadth of rich Internet content that they can access from the PC, from their existing handsets. The announcement follows upon Novarras other successful deployments across 3 Group properties including H3G Italy and 3 Hong Kong.
The MoreWWW application is available for download from the Planet 3 portal and supports both German and English languages. Other features include content download, and a customised dashboard highlighting top Austrian websites and email services. The high performance MoreWWW service is offered on all 30 of 3 Austrias mid- and top-tier 3 Handy handsets, including X-Series. Two service plans are available: a daily plan and a monthly subscription.
The service has been deployed using the Vision server in conjunction with Novarras suite of Java micro-clients which offer superior speed, usability and personalisation. The service was launched within just five weeks, says Novarra, thanks to its open standards platform and quality of handset support. This included full billing integration with MIA, Austrias mobile payment platform.
The Internet plays a central role in our market-leading multimedia strategy, says 3 Austria CEO, Berthold Thoma. With Novarras advanced capabilities and expertise we could confidently launch this high ARPU consumer service in time for our Christmas push.
Jayanthi Rangarajan, president and CEO of Novarra, adds:
Transforming the complexity of the web for mobile networks and handsets is completely different from WAP. We are pleased that 3 Austria selected the quality that Novarra brings due to seven years of focus on mobile Internet and mass-market handsets
Novarras Vision server is the industrys first platform with dynamic support for industry WAP/HTML browsers as well as high performance HTML micro-clients (Java, BREW and C++) which boost consumer usability and performance. The proven, carrier-grade platform for next-generation content and services, delivers the benefits of content adaptation, content reduction, acceleration, optimisation, filtering and services definition in a single platform, Novarra says. Built upon open standards, with support for portals and advertising, the Vision server fits seamlessly within content, network and billing infrastructure.