More than 120 retailers are now confirmed to attend the Mobile Retail Summit in London next Wednesday. The latest retailers to sign up include Asda, the Dune Group, Dorothy Perkins, Molton Brown and Evans Cycles.

Over 200 delegates are now registered to attend the event. They will hear from a combination of retailers talking about their mobile journey, and mobile marketing experts who will explore the latest trends in mobile and explain how retailers can tap into them to benefit their business.

“This is shaping up to be a great conference,” said conference producer, David Murphy. “For the retail attendees, it’s a fantastic opportunity to take a deep dive into mobile, while for our sponsors, it’s a great chance to meet and network with retailers and show what they have to offer.”

Immediately after the conference, the inaugural Mobile Retail Awards Ceremony, sponsored by Collstream will take place. Here, retailers including eBay, John Lewis, Mothercare, Asda, Pizza Hut, Dominos and Debenhams, among others, will compete for the honours.

For more information, head for the event website.