More UK Retailers Get Wrapped Up in Social Gifting App

Social gifting company Wrapp has signed up 13 more retailers in the UK to its gift card app – including House of Fraser, Glamour, ONeill, and Schuh. Wrapp users can send gift cards, both free and paid, for partnered retailers to their Facebook friends. 

“With over 650,000 fans, Facebook engagement is a huge focus for us and we are always looking for new social media marketing tools to connect with our consumers,” says O’Neill CEO Willem Haitink. “We believe Wrapp offers an innovative, easy to use tool which can help us achieve that.”

Wrapp – which is backed by Skype founder Niklas Zennström and LinkedIn founder Reid Hoffman – came to the UK in March, after its initial launch in Sweden seven months ago. Over that period, 2.2m gift cards have been exchanged by its 300,000 active users.