Sienne Veit, head of mobile at Morrisons, will deliver the keynote address at the Mobile Masterclass we are running in Barcelona on the morning of Tuesday, 26 February. Afterwards, Veit will join Tripadvisor and Lufthansa for a panel debate, fielding questions from the audience to tap into their learnings from developing their own mobile solutions.

Before that, delegates will hear from Trademob and other mobile experts about their areas of expertise, before moving to a roundtable session, where delegates will have 20 minutes with each of three of the mobile experts to find out more.

Confirmed delegates include Marks & Spencer, ShopDirect, Intercontinental Hotel Group, Centrica, BAS Radio, Net-a-Porter, Bauer Media and AutoScout24.

The event takes place at the Moritz Brewery in Barcelona and is free for brands to attend. To register, head for the event website.

For more information about speaking at the event as a mobile expert, email Fraser McGruer or call him on +447903704852.