Motopia has signed a heads of agreement with Educate Ltd for exclusive distribution of its Lemon and Lime platform to colleges and universities in the UK.

Lemon and Lime is a ready-made mobile app solution targeted at event organisers that can now be used to enhance the experience of students attending university all around the world. Customers in Australia already using Lemon and Lime apps include Future Music, Fuzzy Events, Sydney Fringe and WOMAdelaide, among others. 

The app has now been further developed to suit the needs of tertiary institutions, with the addition of functionality to engage with students and enhance their connection with the university. 

Students can use the app to access points of interest on campus; download interactive maps; access information on course timetables and University event schedules; and use university-controlled social media integration to enable them to share their experiences.

Educate currently supplies its clients with advertising and media solutions, so was considered an obvious choice to distribute the app to its existing client base of over 120 universities across the UK.

“This partnership with Motopia represents a considerable opportunity for Educate, and is a perfect extension that allows us to extend our product offering to unis with a best-of-breed mobile applications platform and take advantage of the phenomenal growth in the mobile marketplace,’’ says Educate commercial director, Dan Beynon. “The Lemon and Lime platform is the best we have seen, offering unis a great deal of flexibility with control over their content with some outstanding features, making it a very impressive marketing tool.”