Motopia has launched its mOne mobile marketing platform in Beta version, after 12 months in development.
The platform offers a real-time view to accurately report on mobile marketing campaigns, with the ability to directly compare the performance of different mobile ad networks and optimise campaigns as they are unfolding. Motopia says this capability has not been available in the mobile marketing industry before now.
According to Motopia, mOne provides agencies, brands and anyone else who wishes to target mobile users with a full service platform that allows easy management of mobile marketing campaigns across multiple mobile ad networks from one easy-to-use dashboard interface. 
Users can set campaign parameters that alert them if a particular campaign is not producing the desired results. The platform can also deliver campaign optimisation tips to help bring campaigns instantly back in line with campaign goals and objectives.
“mOne will undoubtedly make a big difference to any organisations already engaged or looking to engage in mobile marketing activities,” says Motopia CEO, Matthew Gerard. Also, and perhaps more importantly, mOne will save clients money through time-saving efficiencies, and provide more visibility and control of all campaigns.’’ Gerard adds that Motopia expects mOne to generate Motopia in excess of $3m (£1.6m) in revenue for the firm in 2012”.
