WATCH: Motorola launches entirely AI-generated campaign
- Tuesday, July 2nd, 2024
- Share this article:
Motorola has launched a new campaign, “Styled With Moto”, utilising AI to design outfits inspired by the brand’s “batwing” logo and the six colours of its new Razr folding smartphones.
The 30-second spot showcases a range of outfits worn by virtual fashion models in various settings, highlighting the foldable Razr 50 and Razr 50 Ultra models, which come with AI tools and are promoted as fashion accessories.
Subscribe to Mobile Marketing Magazine
Click here to get the latest marketing news free in your inbox every Thursday 
The soundtrack, featuring the brand’s “Hello Moto” jingle, was also created using AI.
Developed in partnership with French agency Heaven, the campaign utilised various AI tools, including Adobe Firefly, Midjourney, Krea.ai, Comfy UI, Hypic, Magnific.ai, ClipDrop, Luma, and Udio.
To further promote the campaign, Motorola enlisted content creators @dressingleloo and @thedwardsad for a video that features outfits matching the different colours of the new phone range.
