Brazilian mobile marketing firm Pontomobi is running a Bluetooth marketing campaign for Motorola, centred on So Paulo Fashion Week, Latin Americas biggest fashion event. Motorola is running a huge bluetooth marketing campaign to tie in with the event, using 12 dedicated Bluetooth transmitters offering attendees free content to download to their phone.
There are six static machines offering content from the show, another four connected devices whose content is renewed very 30 minutes, plus another two mobile Bluetooth beamers roaming the event. Pontomobi says the campaign is currently generating more than 1500 downloads per day. 
