Motors.co.uk Sees Surge in Mobile Traffic

Motors.co.uk says it has seen a 300 per cent increase in visits and a 550 per cent increase in page views from mobile devices in the last 12 months, while its iPhone and Android app downloads have increased by 66 per cent in the last nine months.

The company attributes the growth to a 68 per cent year-on-year increase in smartphone sales, driven in part by lower average purchase prices and greater availability of these phones on pre-pay. Smartphone sales now account for 37 per cent of all mobile phone sales and are tipped to reach a critical mass in the next twelve months.

“Our iPhone, Android and iPad apps, together with our brand new mobile site, continue to contribute response at a fast growing rate,” says Motors.co.uk commercial director, Phill Jones. “Traffic to our site from mobile devices has tripled in the last 12 months. Perhaps more importantly from a dealer perspective, all stock goes onto our mobile site and our apps, at no extra cost.  Now is the right time for car dealers to address how best to optimise their websites for use via smartphone browsers. Whilst it is true that these browsers can render most websites usable, a really great mobile site can act as a clear acquisition channel to introduce new users to the desktop site. Indeed, in a recent survey that we conducted, 85 per cent of respondents said that if they found a really good mobile site then they would check the ‘main’ desktop version of the site.

Motors.co.uk is owned by the Daily Mail and General Trust Plc and is one of the UK’s largest car search response networks for motor dealers.  Motors.co.uk has 1.3m monthly unique visitors and over 150,000 used cars for sale and has major national and regional partners including Mail Online, Honest John, Parkers.co.uk and Desperate Seller.